We’ve entered 2023 and it’s time to stay ahead of the curve with the best local SEO strategy to make your business grow. You need to keep an eye on the latest SEO trends and plan your efforts in the right direction to stand out of the competition. 2022 brought in revolutionary changes in the way SEO works. Digital marketing trends are changing on a regular basis and you need to apply advanced tactics to beat the competition. If you want to yield the maximum returns, you can ask yourself the following questions:
- Who is my target audience?
- Why should clients choose my products or services?
- What is the age group I wish to target?
- Who are my competitors?
- What local SEO strategies can I use?
- How to attract more customers to my website?
Get answers to the above questions and plan your digital marketing in the best possible manner. Do some research about your products, services, brand, competitors, industry, and more to get detailed information about the current market trends. Get to know what local SEO strategies are adopted by your competitors. This will help you plan your strategy in the best possible manner.
We’ve listed down top local SEO trends to help you maximize your profits:
Voice Search
New technology brings in more personal experiences and voice-to-text has been changing the way we communicate with our devices. It becomes faster and easier to process information with voice search functionality. Google stated that one out of every five search queries are made from voice to text feature.
Voice search has been a game changer in 2018 and we can expect it to dominate the SEO industry in 2019 and coming years also. Business owners and local SEO experts should focus on optimizing the site for long tail keywords and natural language that may be used by common people. Accuracy of voice technology and digital assistants is improving day by day.
The algorithms may change and get smarter in 2019. You can look for expert local SEO company to help you make your website stay relevant with this technology. As Voice search technology brings in a lot of new opportunities, it improves your SEO and content.
User Experience
While planning your local SEO strategy, you should always focus on your users. What would a user do if your web pages aren’t easy to navigate? They may leave your website and never come back. A good user experience plays a major role in the success of your SEO campaign.
Most search engines examine which pages are the most useful by studying how people interact and engage with the page. Pages that generate more traffic and engagement rank high and search engines favor them over others. Search engines have become smart these days and they monitor the page speed, readability, and navigation of your website to determine the user experience. Based on the user experience, it makes your website rank accordingly. It is important to examine your visitors’ browsing habits to deliver a smooth user experience across the website. Optimize your website for mobile devices as more and more users prefer to access your site on their mobile phones. UI/UX play a crucial role to deliver a good experience and engage your audience, resulting in increased sales and profits.
Link Building
Link Building is considered to be a tried and tested SEO method that can make your website rank higher in Google. One should not overlook this strategy for improving the search results. Acquire links from renowned and reliable websites to increase your rankings. When done right, link building helps you build credibility. It is a proven SEO tool that can help people discover your site. Quality matters over quantity when it comes to link building. Search engines are smart enough to recognize the quality of the links. Hence, look for reliable sources to backlink your website. Do a research on your competitors’ links and plan your link building strategy to stand out of the competition. Getting meaningful links from trusted websites can help to increase the visibility of your website.
Video Ads
Video ads are driving engagement in different ways. By the end of 2019, 85% of the total traffic would be driven by video content. Video content in the form of customer reviews, adverts, product descriptions, and behind the scene videos are popular methods to spread the word about your brand. Videos in email and landing pages are known to be effective conversion strategy.
Artificial Intelligence
This technology has brought new opportunities for search results. Artificial intelligence and machine learning are the latest buzzwords in the digital marketing world. RankBrain improves the algorithms using artificial intelligence and provides much relevant search results to the users. A lot of advancements have been made in the field of AI and machine learning in 2018 and industry experts expect to see more advancements in 2019 as well. AI alters the way SEO works. Your website content needs to be more accurate to build stronger brand recognition.
Website owners and local SEO specialists can optimize their website for long tail keywords to increase brand conversion. Analyze the intent of your content and follow the latest trends related to AI and machine learning to make your website relevant on the search landscape.
Local SEO trends are an important aspect for your business to avoid getting lost in the crowd. Hire the best local SEO company to help you get future –ready solutions to increase your conversion rate. As the competition increases, you should focus your attention on the latest strategies to help your business reach new heights.